This shoot was originally done for PE extraordinaire Lauren Winfield at Fortune, though it never ran in the magazine. So it’s always a little weird when images are picked up to go with an entirely different story, but all the more incentive for making classic imagery. A year long embargo is standard for images that don’t run, and that is quite a bit of time for people, looks, etc. to change. Great use of the sheet of plastic in the beauty dish case in place of a wind machine! Huffin and Puffin. Great assistants (Ricardo Richey and Beau Blackburn) make great images.

Loving the design they are up to at Bloomberg’s Businessweek. And David Carthas (DOP) is a gem to work with. I’m pretty convinced he has a sleeping bag under his desk. He called me for the shoot first thing in the morning and I was exiting Rengstorff Road a few hours later. Thanks to my lovely on call assistant. And wait a sec, there’s Salar (YouTube) again!

What a beautiful layout. Amazing work from concept: Leslie dela Vega (DOP), Florian Bachleda (Creative Director) to creation: Eric Hollis (Set Designer), Brian Patterson (Assistant Set Designer), Dawn Pavli (Assistant), Scottie McDonald (Assistant) and Alice Alves (Art Director).